Alliance for Quality

Sustainable company

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For continuous quality improvement.


The "Alliance for Quality" is a joint initiative of the furniture trade and the furniture industry. The aim of the initiative is to continuously improve quality in the furniture industry and thus increase customer satisfaction.

The label therefore stands for high product quality, easier logistics and high assembly standards.

Quality initiative of trade and industry.

rauch - with the three product ranges rauch BLACK, rauch ORANGE and rauch BLUE - has been a partner in the "Alliance for Quality" since its foundation and actively endeavours to implement the common goals of industry and trade.