Privacy policy

The protection of your privacy is of great concern to us. We therefore proceed with all data processing procedures (e.g. collection, processing and transmission) in accordance with the legal regulations of European and German data protection law.

The following declaration gives you an overview of which of your data is requested on our web pages, how this data is used and passed on, how you can obtain information about the information given to us and what security measures we take to protect your data.


1. who is your contact person (person responsible) for your data protection concern?


The person responsible in the sense of the data protection regulations for all data processing processes carried out via our websites is:

Rauch Möbelwerke GmbH Wendelin-Rauch-Straße 97896 Freudenberg, Germany.

Phone +49 (0) 9375 81-0 Fax +49 (0) 9375 81-700



In accordance with the legal requirements, we have appointed

Mr. Michael Lazarus Wendelin-Rauch-Straße, 97896 Freudenberg Phone +49 (0) 9375 81-520 E-mail: dsb(at)

as data protection officer in our company.

Please direct any inquiries regarding data protection and the assertion of data subject rights (see below) to the aforementioned address for the attention of our data protection officer.



2. what data do we need from you to use our websites? What data is collected and stored during use?


Personal data is any information relating to an identified or identifiable natural person ("data subject"), such as your name, address, telephone number, date of birth, bank details and IP address.

As a matter of principle, we collect and use personal data of our users only to the extent that this is necessary for the provision of a functional website as well as our content and services. The collection and use of personal data of our users is regularly only carried out with the consent of the user. An exception applies in those cases in which it is not possible to obtain prior consent for factual reasons and the processing of the data is permitted by legal regulations.


Usage data


When using our web pages, the following data is logged, whereby the storage serves exclusively internal system-related and statistical purposes, so-called usage data:

  1. Page name
  2. Actions
  3. Duration of visit
  4. Date and time of the first and last visit
  5. IP address of the user (last 2 digits are anonymized)
  6. Internet service provider of the user
  7. Country of the user
  8. State of the user
  9. Browser language
  10. Browser type
  11. Operating system
  12. Device type
  13. Device model
  14. Display resolution


This data is also stored in the log files of our system. Storage of this data together with other personal data of the user does not take place.

The legal basis for the temporary storage of the data and the log files is Art. 6 (1) lit. f DS-GVO.

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

These purposes are also our legitimate interest in data processing according to Art. 6 Para. 1 lit. f DS-GVO.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.


Contact forms


On our website, we provide a form for ordering printed materials as well as a form for ordering "energy labels", which you can use to conveniently contact us electronically and address your request to us. We collect your name and address data via the form for ordering printed matter in order to send you the printed matter by mail. Optionally, we collect your company name, country and, for queries, your e-mail address.

For the order of EU energy labels, we collect the language in which the label is to be created, company name, contact person/orderer, for queries your telephone number, e-mail if you wish to have the label sent by e-mail and/or your address data if you have chosen to have the label sent by post. Furthermore, we collect model name(s) or number(s) for the creation of the energy label and optionally article number(s) and article description. (e.g. "cornice lighting", "headboard lighting" or similar)).

For the processing of the data, your consent is obtained during the submission process and reference is made to this privacy policy.

Alternatively, it is possible to contact us via the e-mail addresses provided. In this case, the user's personal data transmitted with the e-mail will be stored.

We will only use your data to process your request and may contact you for this purpose using the contact details provided. This data will not be used for advertising purposes or passed on to third parties.

The legal basis for the processing of the data is Art. 6 (1) lit. a DS-GVO if the user has given his consent.

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) lit. f DS-GVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DS-GVO.

The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified.

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us via the above-mentioned e-mail address, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.


3) How is my data used and, if necessary, passed on to third parties and for what purpose is this done?


We use the personal data you provide to answer your inquiries, to send info PDFs (e.g. assembly instructions, individual parts list) and to send printed documents (e.g. brochures).


4. links to external services of social networks


On our websites, we link to the social media platforms Facebook, Instagram and Pinterest and have embedded YouTube videos of our channel.

Through our links to the social media services, no data from you is transmitted to these services (exception Pinterest "hover pin it buttons": can be found on the Rauch blog. Themed under 4.1). These are normal hyperlinks through which no data transmission takes place on a regular basis. If you click on the link, you will be forwarded directly to our social media presence on the respective social media service. Data is only transmitted if you are logged in to your user account of the corresponding social media service. You can then link or share content from our websites directly with the social media service or, in the case of YouTube, watch the videos from our YouTube channel. The respective social media service may thereby learn which content you have viewed on our websites.

4.1 PINTEREST: Social Media Button "Hover Pin It Button" (to be found on the Rauch Blog)

When you visit one of our websites that contain Pinterest elements, Pinterest registers the visit with a cookie. A cookie is a tiny little file that is automatically stored in your browser files.

The next time you log in to Pinterest, Pinterest reads the cookie and uses the information to customize your feed. If you are not logged in or registered, Pinterest may also use cookies to customize your registration and display content for you that you may want to follow.

After 30 days, Pinterest deletes this data (information date: March 2019).

If you don't have an account with Pinterest and/or don't want Pinterest to collect data about what you do outside of Pinterest - to customize your user experience even when you're not logged in at all - you can set that here (checkbox: "Disable customization"):

Responsible for the social media services linked by us are exclusively:

  • for Facebook and its internet presence, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA;
  • for Instagram and its Internet presence, Instagram, LLC, 1601 Willow Rd. Menlo Park, CA 94025, USA;
  • for Pinterest and its Internet presence, Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA;
  • for YouTube and its Internet presence, YouTube, LLC, 901 Cherry Ave, St. Bruno, CA 94066, USA.

For more information about the purpose and scope of data collection and about the further processing and use of your data by the respective social media service, please refer to the privacy policy of the respective service. These are available on the Internet:

Under the aforementioned links, you will also find, among other things, information on setting options for protecting your privacy and on your further rights regarding the collection, processing and use of your data by the respective social media service.

You yourself are responsible for the transfer of data to the aforementioned social network services, as you become active yourself by logging into your respective social network account and following the respective link, thereby initiating the subsequent data processing by the respective social network service.


Privacy policy for the use of jQueryOn this site we use Ajax and jQuery technologies, which results in an optimization of loading speeds. In this regard, program libraries are called from Google servers. Google's CDN (content delivery network) is used. If you have previously used jQuery on another page from the Google CDN, your browser will fall back to the cached copy. If this is not the case, this requires a download, whereby data from your browser reaches Google!Inc. ("Google"). Your data will be transferred to the USA. You can find out more on the pages of the providers.


Responsible for the rauch magazine:

Nadine Götz Rauch Möbelwerke - Press Relations, Social Media & Blog Editorial Phone: +49 (0)9375/81-1121.

5. What security measures have we taken to protect your data?


We have taken a variety of security measures to protect personal information to the appropriate extent and adequately.

Our databases are protected by physical, technical, and procedural measures that limit access to information to specifically authorized individuals in accordance with this Privacy Policy. Our information system is located behind a software firewall to prevent access from other networks that connect to the Internet. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Our employees are trained in security and privacy practices.

We use standard SSL encryption technology when collecting and transmitting data through our websites. Personal data is transmitted via SSL encryption as part of the ordering process, which can be recognized by the lock symbol in the browser and the addition "https://" in the address bar.

In the case of communication by e-mail, complete data security cannot be guaranteed by us.


6. advertising approach by e-mail (e.g. e-mail newsletter)


On our website there is the possibility to subscribe to a free newsletter. When subscribing to the newsletter, the following data is transmitted to us from the input mask:

  1. Gender (for the personal form of address)
  2. Name
  3. e-mail address
  4. optional: name of the editorial office

In addition, the following data is collected during registration:

  1. IP address of the calling computer
  2. Date and time of registration

For the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy.

No data will be passed on to third parties in connection with the processing of data for the dispatch of newsletters. The data is used exclusively for sending the newsletter.

The legal basis for the processing of the data after registration for the newsletter by the user is, if the user has given his consent, Art. 6 (1) lit. a DS-GVO.

The collection of the user's e-mail address is used to deliver the newsletter.

The collection of other personal data during the registration process serves to prevent misuse of the services or the e-mail address used.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Accordingly, the user's e-mail address is stored as long as the subscription to the newsletter is active.

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, a corresponding link can be found in each newsletter. Alternatively, you can also unsubscribe via the registration form by entering your data there in the same way as during registration, but then clicking on "Unsubscribe" and confirming the entry.

This also enables you to revoke your consent to the storage of the personal data collected during the registration process.



7. newsletter tracking


In our e-mail messages we use a so-called newsletter tracking.

This results in an evaluation of the opening rate of the e-mails and a click evaluation within the newsletter.

We use this technology to determine the degree of interest in certain topics and to measure the effectiveness of our communication measures. This is also our legitimate interest according to Art. 6 para. 1 lit. f DS-GVO.

This data is stored segmented and anonymized. We do not share this data with anyone and we do not make any attempt to associate the "click-throughs" with individual email addresses.

The individual user data is deleted after the anonymized overall evaluation has been created - after 3 months at the latest.



8. a cookie is placed on your computer when you use our websites. What does this mean?


We use so-called cookies on our websites. Cookies are small amounts of data in the form of text information that the web server sends to your browser. These are only stored on your hard drive. Cookies can only be read by the server that previously stored them, and they contain information about what you have viewed on a website and when. Cookies themselves only identify the IP address of your computer and do not store any personal information, such as your name. The information stored in cookies is not linked to your personal information (name, address, etc.).

We use cookies to make our website more user-friendly. We use a cookie that is set by a user interaction. This is set as soon as the cookie policy consent - in the form of a message when the page is accessed - has been closed. After this cookie is set by a user interaction, the cookie expires automatically after 30 days and the request for consent appears again.

We also use cookies on our website that enable an analysis of the user's surfing behavior.

These are 1st-party cookies that are generated by our MATOMO. These "persistent" cookies are stored on the computer and only lose their validity when the expiration date assigned to them has expired. This allows us to recognize whether a visitor has already been to our site and what content this person is (has been) interested in. "".

The data is collected anonymously; we cannot draw any conclusions about the identity of the person.

_pk_id.17.0810 has an "expiration date" of 13 months _pk_ses.17.0810 has an "expiration date" of 30 minutes

You can decide here if a unique web analytics cookie may be placed in your browser to allow the website operator to collect and analyze various statistical data. If you wish to opt out, click the link provided in section 9b of this statement to place the MATOMO opt-out cookie in your browser.

The user data collected in this way is pseudonymized by technical precautions. Therefore, an assignment of the data to the calling user is no longer possible. The data is not stored together with other personal data of the users.

You can decide for yourself whether to allow cookies. On the one hand, by changing your browser settings (mostly found under "Option" or "Settings" in the menus of the browsers) you have the choice to accept all cookies, to be informed when a cookie is set or to reject all cookies. On the other hand, you can freely decide via the banner, which is displayed when you first call up our web pages and refers to this data protection declaration, whether you want to give us your consent for the setting of cookies or reject this.

By giving your consent via the banner, you agree that we may set cookies on your terminal device and process them for the purposes stated in this data protection declaration. You may revoke your consent at any time by contacting us at the address given in 1. above.The legality of the data processing carried out on the basis of the consent until the revocation remains unaffected.

The legal basis for the processing of personal data is Art. 6 para. 1 lit. f DS-GVO.

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.

In these purposes also lies our legitimate interest in the processing of personal data according to Art. 6 para. 1 lit. f DS-GVO.

Cookies are stored on the user's computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

The transmission of Flash cookies cannot be prevented via the settings of the browser, but by changing the setting of the Flash Player.


Change your consent


9. use of services for marketing and analysis purposes


We use the analysis tool Matomo. What does this mean for your data?

On our websites, we use the open source web analysis software Matomo. Matomo also uses "cookies" (cf. 8. above), text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is transmitted to our own server and stored there. We will use this information to evaluate your use of the website and to compile reports on website activity. The data is therefore collected and stored solely for our own marketing and optimization purposes. From this data, usage profiles can be created under a pseudonym, which allow your internet browser to be recognized. The data will not be used to identify you personally as a user of our websites and will not be merged with personal data about you as the bearer of the pseudonym.

We would also like to point out that our websites use Matomo with the anonymizeIP extension and therefore IP addresses are only processed in abbreviated form in order to exclude any personal reference.

This will place a so-called opt-out cookie on your device, which prevents the future collection of your data by Matomo when visiting this website.

Please note that if you delete cookies in your browser settings, this may also delete the Matomo opt-out cookie and you may have to reactivate it.

For more information on how Matomo works and privacy policies relevant to this service, please visit


a) We use Google Maps plugins. What does this mean for you?

We use a plugin of the Internet service Google Maps on our website. The operator of Google Maps is Google Inc, located in the USA, CA 94043, 1600 Amphitheatre Parkway, Mountain View. By using Google Maps on our website, information about the use of this website and your IP address is transmitted to a Google server in the USA and also stored on this server. We have no knowledge about the exact content of the transmitted data, nor about their use by Google. In this context, the company denies the connection of the data with information from other Google services and the collection of personal data. However, Google may transmit the information to third parties. If you disable Javascript in your browser, you prevent Google Maps from running. However, you will then also not be able to use any map display on our website. By using our website, you consent to the described collection and processing of information by Google Inc. You can find out more about the privacy policy and terms of use for Google Maps here:


b) We use so-called retargeting technologies on our websites. What does this mean?

On our websites we use the service M,P,Newmedia of M,P,NEWMEDIA, GmbH, Hindenburgstraße 45, 71638 Ludwigsburg ("M,P,Newmedia") for so-called retargeting. ( This is a tracking method in the field of online marketing, in which visitors to a website are marked and then targeted again on other websites with targeted advertising. We use this new technology to make our offer even more attractive and to inform you about current offers that you have already viewed with us and to recall them.

This is done using cookie technology (see 8.). You or your computer or browser is identified anonymously as an Internet user via the so-called cookie ID and your surfing behavior is logged, in particular which of our web pages you have accessed. The cookie can then be read and evaluated by M,P,Newmedia. This means that you will also be shown advertising for our products or recommendations for comparable products from third parties, e.g. as personalized advertising banners, on other websites.


To prevent web bugs on our websites, you can stop retargeting either at

or use tools such as webwasher, bugnosys or AdBlock. Without your explicit consent, we will not use web bugs to collect unnoticed personal data about you or to transmit such data to third-party providers and marketing platforms.

For more information about M,P,Newmedia's remarketing service, the details of data processing via this service and M,P,Newmedia's corresponding privacy policy, please visit

The legal basis is Art. 6 para. 1 lit. f DS-GVO.


c)In order to indicate the use of a possibly outdated browser, we use the service of Here, no information about the user is recorded, except for anonymous statistics about the browser and the language.

Contact and privacy information:


10. data subject rights


If personal data is processed by you, you are a data subject within the meaning of the DS-GVO and you are entitled to the following rights against the controller:

Information, correction, restriction of processing and deletion.

You have the right at any time to free information about the data stored by us regarding your person, its origin and recipient, as well as the purpose of data processing via our websites. In addition, you have the right to correction, deletion and restriction of the processing of your personal data, provided that the legal requirements for this are met.

Right to data portability

You have the right to receive the personal data concerning you that you have provided to us as the controller in a structured, common and machine-readable format. We can fulfill this right by providing a csv export of the customer data processed about you.

Right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right vis-à-vis the controller to be informed about these recipients.

Right to object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the DS-GVO; this also applies to profiling based on these provisions.

The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

If the personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to processing of the personal data concerning you for the purposes of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.

Revocability of declarations of consent under data protection law.

In addition, you may at any time revoke the consent you have given us with effect for the future by contacting us using the contact details provided below.

Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the EU General Data Protection Regulation.

The supervisory authority to which the complaint has been submitted will inform the complainant about the status and outcome of the complaint, including the possibility of a judicial remedy pursuant to Article 78 of the GDPR.


11. changes to this privacy policy


We reserve the right to change this privacy policy for any given reason and without prior notice. Therefore, please inform yourself regularly on this page about any changes to this privacy policy.

Status 11/2022